REINVENTING THE WAY TO TARGET AUDIENCES

Since the early years of online advertising, ad placements have generally followed the trend of going where audiences might be present. Today, with audience data collection technology, marketers can evaluate their ad buying options and explore more effective marketing solutions. In addition to buying specific sites or contextual targeting, marketers are now able to buy intended audiences based on their demographics, interests and behaviours. In short - connecting brands with the right audience segments.

5 compelling benefits

get effective WITH AUDIENCE INTEREST MARKETING

Here's why you can achieve better results with AIM:

AIM DIGITAL TARGETING TRADITIONAL TARGETING
Buying all available sites within Star Media Group based on audiences' real-time interests and intent behaviours. Buying advertising space where audiences might be present.
Digital budget maximised across all available sites within Star Media Group, based on targeted audience segments. Marketers' digital budget is not maximised because ads are bought based on placements instead of audiences.
Generates high returns on investment by controlling unique reach and frequency within Star Media Group network - so no wastage. No control of unique reach and frequency, resulting in possible duplication.
Generates actionable insights for your campaigns through post-campaign analytics; which also helps to build future strategic ad buys. Leverages on sites' insights with no visibility of audience performance.

Audience Interest Segments

business

Business

Audiences who consume business-related content from finance, economy and policies; to SME and management news.

sports

Sports

Audiences who visit sports sites and consume sports-related content, including racquet sports, football, golf and motorsports and others.

investors

Investors

Investment-inclined audiences interested in content related to investments, financial markets, foreign exchange, unit trusts and stocks.

travel

Travel

Audiences who visit travel sites looking for vacation ideas and destination reviews, or seek content on airlines, cruises, hotels and resorts.

property

Property

Audiences who visit property sites, consume property news and reviews, or search within property listings, be it for rent or for sale.

health

Health

Audiences who read health-related articles such as conventional and alternative medicine, health supplements, nutrition, wellness or physical fitness.

automotive

Automotive

Audiences interested in content related to automobiles such as automotive news, car reviews and those looking to buy or sell vehicles.

job seekers

Job seekers

Audiences interested in career-related content or show interest in seeking employment through online job listings.

fashion

Fashion and beauty

Audiences interested in fashion and beauty content from apparels, personal care, cosmetics to hairstyles.

malay literate

Malay Literate

Audiences who consume content in Bahasa Malaysia from news to entertainment, videos to music streams; including content on Muslim fashion and products, and updates on the local Malay celebrity scene.

entertainment

Entertainment

Audiences who frequent sites with celebrity news, movies or entertainment reviews; and enjoy music streams or entertainment videos.

business

Chinese Literate

Audiences who consume Chinese content (Mandarin or Cantonese) from local and entertainment news, Chinese celebrity gossip, to those who listen to Chinese music streams.

food

Food

Audiences who are interested in food & beverage and visit sites for cooking ideas, recipes or those looking for dining suggestions.

food

PARENTING

Audiences interested in parenting-related content such as pre-pregnancy, pregnancy, infant health and nutrition,and children's health and nutrition.

food

TECH & TELCO

Early adopters who seek content in technology and telecommunications, and like to read about the latest gadgets in the market.

food

LUXURY

Those who enjoy the high-end lifestyle. They take business trips, travel internationally, and are interested in high-end properties, luxury car brands, investments and priority banking.

food

EDUCATION

Readers who look out for news from the Ministry of Education, education policies and syllabus updates. They want examination tips and guides on selecting the right schools/universities and courses.

wide range of products

Star Media Group consists of a wide range of credible digital sites catering to different interests and audiences. With a quality base of 5.5 million unique visitors monthly, marketers can be assured of a superior catchment base of target audiences.

 

rate card

AIM is a premium digital solution that connects advertisers with the audiences who matter most. Call us today for better return-on-investment on your digital campaigns.

NO. OF IMPRESSIONS TOTAL
500,000 RM 30,000
600,000 RM 36,000
700,000 RM 42,000
800,000 RM 48,000
900,000 RM 54,000
1,000,000 RM 60,000

Additional 10% loading for 'age' or 'gender' targeting.

*Terms and conditions apply.

ONLY
RM60/CPM
(Cost to reach
1,000 audiences)

Specifications:
Megabanners    | Standard Banner (Leaderboad or Rectangular)    | In Read video ad    | BalloonAd    | Expandable Banner